GTM Engine Audit
Most B2B teams don't have an outbound problem. They have an outbound measurement problem. Sequences fire, tools hum, activity dashboards look busy — and qualified meetings still don't show up.
One week. Not a strategy review — an engineering inspection.
The inspection
Is your ICP defined in data, or in a slide? Are you enriching, scoring, and routing — or blasting?
Where leads enter, where they stall, and where they silently die between tools.
Domain health, sender reputation, and whether your emails are landing at all.
Which workflows produce meetings — and which produce activity that looks like progress.
What each qualified conversation actually costs you across tools, time, and people. Most teams have never run this number. It changes every downstream decision.
Deliverables
Read-only access to your outbound stack, plus a short intake on what the engine is supposed to produce.
We work through targeting, data flow, deliverability, and automation integrity — component by component, evidence over opinion.
Every component gets a grade on the Engine Scorecard. Findings become a build/fix/kill list ranked by revenue impact.
A 30-minute session with your revenue team. You leave knowing what to build, what to fix, what to kill — and what a meeting costs you.
If the engine is healthy, we'll tell you that too — and you'll have the scorecard to prove it. No retainer required. No upsell theater.
You know exactly what to build, fix, and kill — and what each qualified meeting actually costs. The next dollar you put into outbound goes where the evidence points, not where the vendor does.
A one-week diagnostic of your entire pipeline-generation system — targeting, data flow, deliverability, automation integrity, and cost per meeting. Not a strategy review. An engineering inspection. You get the Engine Scorecard, a build/fix/kill list, and a cost-per-meeting baseline.
The Revenue Autopsy diagnoses conversion — where deals leak, stall, or die between lead and close. The GTM Engine Audit diagnoses generation — whether your system produces enough right-fit meetings in the first place, and what each one costs. Pipeline that doesn't close is an Autopsy problem. Pipeline that never fills is an Engine Audit problem.
Read-only access to your outbound stack — email and sequencing tools, enrichment and data sources, CRM, and domain/DNS records for deliverability checks. We inspect; we don't change anything during the audit.
The GTM Engine Audit is a fixed fee starting at $3,500, scoped in one week. No retainer required. Request a Revenue Review to confirm scope.
Most audits route one of two ways: a clean bill of health with a scorecard to prove it, or a prioritized build list that becomes the plan for a Revenue Engine Build. If you already have an engine worth keeping, Engine Ops can maintain and tune it. Either way, you own the findings.