NEW: Free Pipeline Integrity Scorecard — calculate your Pipeline Fiction Layer in 10 minutes. Get it free →
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Free tools for revenue leaders.

Diagnose pipeline issues, design better revenue systems, and execute with clarity.

How our free tools work

1
Score
Run the scorecard on your top 15 deals. Takes 10 minutes.
2
See
Calculate your Pipeline Fiction Layer — the gap between CRM and reality.
3
Act
Use the results to focus your team on deals that are actually real.
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Pipeline Integrity Scorecard

Score your top 15 deals on 4 buyer-verified criteria in 10 minutes. Calculate your Pipeline Fiction Layer — the percentage of your pipeline that exists in the CRM but not in reality. Most leaders find 30–50% of their pipeline is fiction.

The Pipeline Integrity Scorecard is a free diagnostic tool that helps revenue leaders calculate their Pipeline Fiction Layer — the percentage of pipeline that exists in the CRM but will never close. Score your top 15 deals across four buyer-verified criteria in 10 minutes.

Free. No credit card. Takes 10 minutes.

Most common result: 30–50% fiction

What is the Pipeline Fiction Layer?

The Pipeline Fiction Layer is a metric developed by Elevare that measures the percentage of a company's reported pipeline that exists in the CRM but will never close. It is calculated by scoring individual deals on four buyer-verified criteria: verified next step, realistic close date, real buying signals, and honest stage assignment.

Most B2B companies have a Pipeline Fiction Layer of 30-50%. Read: Why Your Pipeline Is Lying to You →

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Frequently asked questions

What is the Pipeline Integrity Scorecard?

A free diagnostic tool that helps revenue leaders calculate their Pipeline Fiction Layer — the percentage of pipeline that looks real in the CRM but will never close. Score your top 15 deals on four criteria in 10 minutes.

What is the Pipeline Fiction Layer?

The percentage of your pipeline that exists in reports but will never close. Most B2B companies discover their Fiction Layer is 30-50%.

How long does the scorecard take?

About 10 minutes to score your top 15 deals.

What do I do with my results?

Use the Fiction Layer percentage to focus your team on deals that are actually real. If you want a full diagnostic, request a Revenue Review.

Is this really free?

Yes. No credit card, no paywall. You receive the scorecard via email after entering your name and email.